The Coming Clean Campaign for Organic Integrity in the Health and Beauty Care Aisle
The Organic Consumers Association's Coming Clean Campaign has been working to clean up the "organic" cosmetics industry since 2004. Unlike organic foods, many health and beauty products are falsely labeled as "organic". The goal of Coming Clean is to limit organic claims to personal care products that are certified to USDA organic standards.
How to avoid organic cosmetics fraud
The word "organic" is not properly regulated on personal care products (example: toothpaste, shampoo, lotion, etc.) as it is on food products, unless the product is certified by the USDA National Organic Program.
Due to this lax regulation, many personal care products have the word "organic" in their brand name or otherwise on their product label, but, unless they are USDA certified, the main cleansing ingredients and preservatives are usually made with synthetic and petrochemical compounds.Look for the USDA organic seal on personal care products that claim to be organic. Although there are multiple "organic" and "natural" standards, each with its own varying criteria, the USDA Organic Standards are the "gold standard" for personal care products.
If you want a product that is totally organic, look for the USDA organic seal. If it doesn't have the seal, read the ingredient label to find out how many ingredients are truly organic and how many are synthetic.